University of West London: The Errors of Efficiency

University of West London.

In November 2022 I was invited by Course Leader Max Stricker to give a guest lecture to Masters students on the Digital Marketing course at the University of West London.

On the day I gave a 45 minute talk, based on my article The Errors of Efficiency, followed by around 30 minutes of discussion and debate.

Thank you to both Max and the students for the invite and the warm welcome.