Strategy Finishing School: The Art Of Questioning Clients

Strategy Finishing School, The Art of Questioning Clients

As strategists we are told not to take a brief, but to interrogate it. We are asked to question our clients. To query their assumptions. To test their thinking. To push, to prod, to probe. It seems the ability to question a client is a core Planning skill. And yet our industry offers little advice on how to do it. This deck aims to change that.

In May 2020 I collaborated with Julian Cole (ex-Head of Communications Planning at BBH New York and BBDO Worldwide) on a presentation titled “The Art of Questioning Clients”.

You can see the deck over on Julian’s Planning Dirty, or if you are a subscriber you can watch me present it at the Planning Dirty Facebook Group.