Call To Action

In July 2022, I joined Giles Edwards on the Call To Action podcast.

Whilst our conversation covered many topics, my article The Errors of Efficiency formed the backbone of our conversation. From the episodes description:

Alex talks to us on tonnes of topics, including making the jump from graphic design to strategy, efficiency vs effectiveness, why an ad being expensive and ignored is a good thing, what the Superbowl and a peacock’s plumage have in common, Darwin, Derren Brown, the pitfalls of purpose, Eastern European dystopian fiction, and a whole lot more.

You can listen to the episode on Apple Podcasts, Spotify, or whoever you listen to podcasts.

Thanks to Giles for having me. I hope you all enjoy the show!

Notes

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